Chairs · CEOs · Founders
Raised capital, built companies, scaled them. I bear the scars.
You know the conversation you need to have.
You've been rehearsing it at 3am.
You've been writing it in emails you don't send.
But you don't want to have it with people who can't fix it.
You want someone who can listen objectively, no baggage, no motive.
Have it with me.
Selected Cases
A newly appointed CEO came to me. She had been promoted from COO, and she knew she would be facing the PE board regularly. She wanted to be prepared.
Her first question, when we sat down, was the one she couldn't ask anyone else: "What does a CEO actually do?"
We covered a broad agenda over the next hundred days. She attended the board meetings with confidence. She presented the growth strategy. She cleared out the deadwood her predecessor had carried. The chairman and the non-executives signalled their approval in the clearest way open to them: they increased the funding for the business.
A CEO came to me with a problem he couldn't act on. His company was delivering a critical software release for a UK healthcare client. It was off the rails. The development lead was the owner's nephew. To fire him was to rupture the family. To keep him was to lose the project — and the firm's reputation with it.
No one inside could judge the nephew without it becoming a family matter. So I proposed an independent assessment of the whole programme — not the individual, the work: scope, architecture, delivery, team. Findings on evidence a family member could not dispute and the owner did not have to own.
The nephew moved companies — redeployed, not sacked, his standing intact. The release shipped.
A UK technology company hired me to assess their opportunity in South East Asia. They wanted a strategic view of what the market might hold, before committing to it.
I did the work — the market, the partners, the route in — and produced the entry report they had asked for. The opportunity was real. But two things had to be faced. The local partners I met were keen to move at once. The company was not yet ready: the product worked in demonstration, but not at the scale a live market would demand. Left alone, that mismatch would have cost them both.
So I set the pace. A programme the company (and the SE Asia partners) could absorb, no faster. The opportunity stayed open; and entry was timed to win, not fail.
I founded a consulting business in New York for a UK technology company. Zero to thirty million dollars in revenue in two years. Profit from year two. Headcount from four to forty-five.
The accounts were Fortune 500 — financial services, logistics, food and beverage, manufacturing. Sceptical buyers, complex sales, and a market where no-one had heard of us. I built the commercial platform, the partnerships, the delivery model, and the management.
The Group then handed me their Asia business to rescue.
The British government asked me to evaluate a critical overseas transport operation. It was a lifeline for several communities. It was being defrauded at scale.
I recommended closing it in its current form and relaunching it on a sustainable basis.
The senior official looked at me across the table. He asked one question. "What happens to the population? They depend on these services."
I gave him three actions. "Restart. Rebuild. Provide continuity."
He gave me four words. "Can you run it?"
I built the replacement. Profitable. Logistically sound. Sustainable. Acquired by a local consortium. Still running a decade later.
Names, and some details have been changed to protect client confidentiality.
Where I sit now
Founding Partner — Linacre Capital
The advisory firm I work through. Founders, CEOs, boards.
Founder — Voxa.ad
Virtual companion conversation platform for developers.
Chair — Florence Legacy
A UK elder care business.
I also serve as Chair, Non-Executive Director and Fractional Executive in selected board roles.
Books
The Conductor Protocol
A methodology for non-technical founders building complex software with AI as the engineering team. Drawn from current work on Voxa.
The Little Book of Big Blunders
Over a hundred mistakes that derail startups, from idea to exit.
Earlier works: Midas and 1000 Cows · 100 Proven Steps to Success · (Nearly) All You Need To Know About The Digital World
Background
Advanced Management Program — Harvard Business School
MA / MBA (Finance and Strategy, with Distinction) — Lancaster University Management School
Former Teaching Fellow and Entrepreneur in Residence — Lancaster University Management School
Previous executive roles include CIO of one of the largest aircraft maintenance companies in the world, leading a $40M+ digital transformation; Regional Managing Director, Asia for a UK technology consulting group; and senior management roles at a major global airline.
Career record: $500M+ orchestrated across 20+ businesses, clients, and projects. Companies founded or built in aviation, marine services, visual communications, healthcare technology and AI. Mandates and operations across five continents.
Start a conversation
Most engagements begin with a thirty-minute call. No agenda beyond your situation and whether I'm the right person to help.
Emailbill@linacre.net
LinkedInbilllewis-linacrecapital
I work across the UK, Europe, Middle East, Asia, North America and China.
Registered office: Grup Cataliztic SLU, C/ de les Terres 5, Edifici Sol i Neu, Planta -1, 2a Porta, Soldeu AD100, Canillo, Andorra.
To reach me directly, email bill@linacre.net with the subject line A conversation.
Or use the form below. I respond within 48 hours.